Turn Shopify customers into high‑converting ad audiences

Customer Match Lists automatically syncs your Shopify customers, subscribers and cart abandoners into Google, Meta and Microsoft Customer Match audiences — so you retarget the right people and grow your return on ad spend.

✓ Automatic daily sync ✓ Google · Meta · Microsoft ✓ Privacy‑safe hashing ✓ No code required

Get started free

Enter your Shopify store domain to install.

🔒 We only request the permissions we need. Customer data is hashed before it ever leaves your store.

Everything you need to power Customer Match

Build precise audiences from your real customers and keep them fresh — without spreadsheets or manual CSV uploads.

🔄

Automatic audience sync

Customers, orders and checkouts sync in real time via webhooks and a scheduled daily job — your lists stay current on their own.

🎯

Smart segment rules

Build custom lists with AND/OR rule groups — high spenders, repeat buyers, cart abandoners, recent sign‑ups and more.

🔐

Privacy‑safe by design

Emails and phone numbers are SHA‑256 hashed to each platform's spec before upload. Raw PII never leaves your control.

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Match‑rate insights

See audience size, match rate and sync status for every list, so you know exactly how your Customer Match lists are performing.

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Import past customers

Backfill historical customers by time period to seed your audiences from day one, then keep them growing automatically.

✉️

Email reports

Get scheduled email summaries and instant alerts if a sync fails, so nothing slips through the cracks.

How it works

Connect once, then let it run. Most stores are live in under five minutes.

1

Install & connect

Add the app to your Shopify store and connect your Google Ads, Meta and/or Microsoft advertising accounts in a few clicks.

2

Build your lists

Use the ready‑made default audiences or create custom segments with simple rules — no technical setup needed.

3

Sync & retarget

Your audiences are hashed, uploaded and kept up to date automatically. Use them in your ad campaigns to reach the right shoppers.

Works with the ad platforms you already use

One app, three destinations for your Customer Match audiences.

Google AdsCustomer Match
MetaCustom Audiences
Microsoft AdsCustomer Match

Frequently asked questions

What is Customer Match and why does it matter?

Customer Match lets you upload your own customer lists (like emails) to ad platforms so you can target — or exclude — those exact people. It typically delivers higher match quality and better ROAS than interest‑based targeting because it's built from your real customers.

Is my customer data safe?

Yes. Customer emails and phone numbers are normalized and SHA‑256 hashed to each platform's specification before they're uploaded. We follow Shopify's data‑protection requirements and honor GDPR data‑deletion requests automatically.

Which platforms are supported?

Google Ads (Customer Match), Meta / Facebook (Custom Audiences) and Microsoft Advertising (Customer Match). You can connect one, two, or all three.

Do I need to be a developer to use it?

No. Everything is done through the app — install, connect your ad accounts, and pick or build your audiences. There's no code and no manual CSV uploads.

How often do audiences update?

New and updated customers sync in near real time through Shopify webhooks, and a scheduled daily job keeps everything reconciled so your lists never go stale.

Still have questions? Visit the Help Center or contact support.

Ready to grow your ad performance?

Install Customer Match Lists and start syncing your Customer Match audiences today.

Install on Shopify